Demo Creation Experts | Translating Science into Demos for your Audience

Clear Unisex and Clear Men – Scalp Diagnosis

The Clear/Linic team in Myanmar needed an easy-to-use tool for their shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. Planned as mass campaign in Myanmar, they needed the tool to raise awareness, as most consumers have either oily scalps and/or dandruff. The campaign was done for Clear Unisex and Clear MEN

USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well.

Facts
BRAND:
Clear
COMPANY:
Unilever
CATEGORY:
Hair Care
COUNTRY:
Myanmar
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Dandruff-free
BENEFIT:
Diagnostic tool
TECHNOLOGY:
Dandruff Test, Scalp Sebum Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

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