Demo Creation Experts | Translating Science into Demos for your Audience

The Clear/Linic team in Myanmar needed an easy-to-use tool for their shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. Planned as mass campaign in Myanmar, they needed the tool to raise awareness, as most consumers have either oily scalps and/or dandruff. The campaign was done for Clear Unisex and Clear MEN

USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well.

Facts
BRAND:
Clear
COMPANY:
Unilever
CATEGORY:
Hair Care
COUNTRY:
Myanmar
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Dandruff-free
BENEFIT:
Diagnostic tool
TECHNOLOGY:
Dandruff Test, Scalp Sebum Test
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
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