Demo Creation Experts | Translating Science into Demos for your Audience

Clear Phygital Consumer Journey

In order to empower consumers to take control of their scalp health Clear wanted to educate them and provide them with personalized insights and product recommendations.

A user-friendly on-skin tester with a digital integration was developed. This tool utilized on-skin technology to measure scalp wet and dry dandruff levels accurately. The consumers could then input the results of the tests into the Clear Scalp Health App. The app utilizes sophisticated algorithms to analyse the data and generate personalized insights into the user’s scalp condition.

The tool offered 3 journeys through the app:

  1. sampling campaign with before and after dandruff tests and product sachets
  2. Self-assessment journey to access online from the comfort of their home
  3. Scalp camera diagnoses in store with the beauty consultants
Facts
BRAND:
Clear
COMPANY:
Unilever
CATEGORY:
Hair Care
COUNTRY:
Indonesia
CAPABILITY:
Digital Experiences
AUDIENCE:
Consumers
CLAIM:
Clears all types of dandruff
BENEFIT:
Consumer Scalp Health
TECHNOLOGY:
Dandruff Test, Digi.BA
ACTIVATION CHANNEL:
Online, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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