Demo Creation Experts | Translating Science into Demos for your Audience

Clear Phygital Consumer Journey

Clear, a leading brand under Unilever, aimed to empower consumers to take control of their scalp health. Their mission was to educate users about their unique scalp conditions and provide tailored product recommendations. To achieve this, Clear sought an innovative solution that blended on-skin testing technology with digital integration for a seamless and impactful consumer experience.

Challenge: Educating and Engaging Consumers with Scalp Health

Clear needed a tool that would not only diagnose dandruff levels but also deliver personalized insights to consumers in a way that was intuitive, engaging, and actionable. The solution had to provide a journey that catered to different consumer touchpoints, from at-home assessments to in-store consultations.

USP’s Solution: On-Skin Tester with Digital Integration

USP Solutions collaborated with Clear to develop a user-friendly on-skin tester integrated with a digital platform. This innovative tool measured scalp wet and dry dandruff levels accurately, allowing users to input their results into the Clear Scalp Health App. The app’s sophisticated algorithms analyzed the data and generated personalized scalp condition insights and tailored product recommendations.

Key features of the solution included:

  • Accurate Dandruff Testing: On-skin technology measured dandruff levels with precision.
  • Digital Integration: Results were seamlessly integrated into the Clear Scalp Health App for analysis.
  • Personalized Consumer Journeys: The tool offered three distinct user experiences:
    • Sampling Campaign: Before-and-after dandruff tests accompanied by product sachets.
    • Self-Assessment: Convenient at-home testing accessed via the app.
    • In-Store Diagnosis: Scalp camera consultations with beauty advisors.

Results: Enhanced Consumer Engagement and Scalp Health Awareness

The innovative on-skin tester and app integration revolutionized Clear’s approach to consumer engagement. By offering personalized scalp health insights, the tool helped consumers make informed decisions about their hair care. This comprehensive solution strengthened Clear’s position as a trusted leader in scalp health, driving increased consumer trust and loyalty.

Facts
BRAND:
Clear
COMPANY:
Unilever
CATEGORY:
Hair Care
COUNTRY:
Indonesia
CAPABILITY:
Digital Experiences
AUDIENCE:
Consumers
CLAIM:
Clears all types of dandruff
BENEFIT:
Consumer Scalp Health
TECHNOLOGY:
Dandruff Test, Digi.BA
ACTIVATION CHANNEL:
Online, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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