Demo Creation Experts | Translating Science into Demos for your Audience

Clear Phygital Consumer Journey

In order to empower consumers to take control of their scalp health Clear wanted to educate them and provide them with personalized insights and product recommendations.

A user-friendly on-skin tester with a digital integration was developed. This tool utilized on-skin technology to measure scalp wet and dry dandruff levels accurately. The consumers could then input the results of the tests into the Clear Scalp Health App. The app utilizes sophisticated algorithms to analyse the data and generate personalized insights into the user’s scalp condition.

The tool offered 3 journeys through the app:

  1. sampling campaign with before and after dandruff tests and product sachets
  2. Self-assessment journey to access online from the comfort of their home
  3. Scalp camera diagnoses in store with the beauty consultants
Facts
BRAND:
Clear
COMPANY:
Unilever
CATEGORY:
Hair Care
COUNTRY:
Indonesia
CAPABILITY:
Digital Experiences
AUDIENCE:
Consumers
CLAIM:
Clears all types of dandruff
BENEFIT:
Consumer Scalp Health
TECHNOLOGY:
Dandruff Test, Digi.BA
ACTIVATION CHANNEL:
Online, POS
A smartphone displaying a website next to several CLEAR product brochures on a wooden table. A hand is holding a CLEAR test card. The brochures and test card are in Indonesian, promoting anti-dandruff hair care products. . In a demo creation process.
A promotional display for Clear shampoo featuring a smiling person holding a bottle. The text highlights benefits for both wet and dry dandruff. Various product samples are included, with a backdrop of green plants. . In a demo creation process.
Image of Clear anti-dandruff shampoo promotional cards with instructions in Indonesian. The cards include a QR code, product images, and a small sample area for testing. The layout is visually engaging with bold text and graphics. . In a demo creation process.
Two smartphones display hair assessment apps on a wooden surface. Surrounding them are promotional materials in Bahasa Indonesia for Clear brand anti-dandruff products, emphasizing scalp care and hair treatment options. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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