Clear sought an innovative, user-friendly solution for the Vietnamese market to help consumers choose the most suitable shampoo from the Clear Men range. Referred to USP Solutions through global Unilever channels, the Clear Vietnam team recognized the need for an engaging demo tool that would seamlessly guide customers toward the right product choice—addressing varying scalp and hair concerns.
Leveraging expertise in Demo Creation, USP Solutions developed a diagnostic Scalp Sebum and Dandruff Test that accurately measures scalp health. This step-by-step assessment reveals crucial information about an individual’s sebum production and the presence of dandruff. Once consumers gain a clear understanding of their scalp condition, they can confidently select the best Clear shampoo formula for their specific needs.
Whether self-administered or facilitated by a beauty advisor, the test remains hygienic, safe, and fully compatible with evolving no-touch protocols. Its flexibility also allows for at-home use, ensuring broad consumer accessibility. By creating a tool that conveniently empowers shoppers to identify and address their scalp issues, Clear Vietnam has strengthened trust in its product range while improving overall customer satisfaction.
The Scalp Diagnostic Tool underscores Clear’s mission to deliver dandruff-free hair. Through this collaboration with USP Solutions, Clear Vietnam now offers a tangible, data-driven experience that redefines in-store and at-home product selection—ultimately boosting brand loyalty and affirming Unilever’s commitment to innovative hair care solutions.
