Demo Creation Experts | Translating Science into Demos for your Audience

Coming to USP as a referral, the Clear team in Vietnam needed an easy-to-use tool for their Clear hair shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. They did not have any specific demo in mind but wanted something compelling for the Clear Men range.

USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well. Perfect for the no-touch protocols now in place.

Facts
BRAND:
Clear
COMPANY:
Unilever
CATEGORY:
Hair Care
COUNTRY:
Vietnam
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Dandruff-free hair
BENEFIT:
Product recommendation
TECHNOLOGY:
Dandruff Test, Scalp Sebum Test
ACTIVATION CHANNEL:
POS
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