Prolonged use of head covering stimulates the hair to produce oil, causing organisms to form, which can cause damage to the hair, i.e., dandruff and hair fall. Launching a new formula in the Indonesian market that had been adapted for consumers wearing a head covering, the Clear team required a demo that showed how the shampoo addressed and prevented the three concerns of its target group. They wanted to highlight the 3in1 benefits of the product.

The team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.

Working on our three-step ideation concept, USP went on to develop a winning demo:

Demo Ideation ​– generating ideas and solutions that may best suit the project

Demo Development ​- evaluating and refining the ideas based on their feasibility, impact, and alignment with Clear.  The aim was to select the most promising ideas that can be developed further. The selected ideas were then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical or digital prototypes

Demo Execution – Scaling up and delivering the winning prototype within the timelines

With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​

Working closely with the Clear team through all the steps, USP Solutions developed a three-pronged tester that diagnosed the consumers’ hair health by testing the level of dandruff, oiliness (scalp sebum), and hair fall, all in one in just 15 seconds. This tester indicated the level of damage to the consumers’ hair and scalp. The tool diagnosed the hair concerns for the consumer and gave the BA’s in-store a tool to engage and recommend the new product that was specifically developed for those concerns.