The team of Clear Shampoo UAE wanted to increase in-store traffic and sales by launching an interactive demo tool that measured scalp and skin health. This initiative featured on-skin testers capable of providing real-time feedback on scalp dandruff, pH levels, and overall skin condition. To maximize reach and impact, Clear Shampoo developed a high-quality instructional video demonstrating the use of the testers. This video was shared across major social media platforms, supported by partnerships with beauty and wellness influencers as well as in-store.
This video was to complement a total of 50,000 tester units that were distributed strategically to retail locations and used in promotional pop-up events enhancing the consumer experience and building trust in Clear Shampoo’s products. The campaign led to an increase in store visits and a substantial boost in sales compared to activations where similar tools were not used. Key learnings emphasized the importance of customer experience and the positive impact of educational, personalized content on consumer purchase behaviour. The initiative further proved Clear Shampoo’s claim in scalp health by combining innovative technology with effective educational outreach.
