Clarins wanted to assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin. During the day, UV radiation may vary between low and very high. As a result, choosing a sunscreen that is lower than the UV radiation may result in sunburned skinned instead of beautifully tanned skin.
Clarins – UV Intensity Campaign
Info
Facts
BRAND:
Clarins
COMPANY:
Clarins
CATEGORY:
Sun Care
COUNTRY:
Switzerland
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Protection from UV rays
BENEFIT:
assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin.
TECHNOLOGY:
UV Intensity Test
ACTIVATION CHANNEL:
POS
