Clarins needed a tool to support their beauty specialist in the engagement and efficacy validation for a new product launch. Their pore shrinking and skin mattifying serum. They did not want to have just another educational leaflet. They wanted an engaging tool that helped start a meaningful conversation with their consumer, catching their time and attention while proving the efficacy of the product.
How did USP Solutions help?
USP Solutions proposed a pore mapping technology that works in seconds at POS. A modern tool that gave instant information about the status of the consumer’s pores. Showing the benefit before and after product usage. The consumer was literally visibly astounded by the instant efficacy power that the Clarins product delivered. The reaction was validated by the tool that visually showed a difference. Shifting selling into consulting and proving the efficacy of the Clarins serum, in seconds at the POS.
Working closely with the Clarins marketing team, a format for the tool was agreed upon, the artwork finalized, and then the highly skilled production team made sure to have the testers ready and shipped to its destination within the defined timelines.
