Clariant, a Switzerland-based leader in skincare innovation, sought a straightforward way to educate consumers about their unique skin needs—ultimately guiding them to the right product in Clariant’s range. By highlighting the importance of a targeted skincare regimen, Clariant aimed to enhance consumer trust and loyalty, strengthening its position as a go-to authority for personalized skin solutions.
After detailed discussions, the Clariant team partnered with USP Solutions to create a tool built around USP’s Skin Type Technology. This collaborative effort combined a skin type test with a brief questionnaire, delivering a high-quality skin analysis that accurately pinpoints an individual’s skin type. By using this data, consumers can confidently choose the most suitable Clariant product, ensuring both satisfaction and trust in the brand’s expertise.
Easy to Use at Home or In-Store
Performing the Skin Type Test is quick, ensuring it fits seamlessly into various retail and personal settings:
- Apply Test Strip: Press the strip onto the forehead for about 10 seconds.
- Compare & Interpret: Match the test strip to a result table that indicates sebum levels, helping identify your skin type (dry, combination, oily, etc.).
This user-friendly tool requires no specialized training, allowing consumers to make informed skincare choices whether they’re exploring Clariant’s products in-store or ordering online. By demystifying the process of skin analysis, the Skin Type Technology cements Clariant’s commitment to authentic consumer education, encouraging users to engage more deeply with the brand.
In the end, Clariant’s collaboration with USP Solutions proves how science-driven insights and practical skincare tools can elevate consumer trust and loyalty. With the Skin Type Test, shoppers gain the clarity they need to confidently pick products tailored to their individual concerns, solidifying Clariant as a trusted partner in achieving healthy, radiant skin.
