Skin sensitivity affects a substantial number of individuals, with growing awareness around skin care needs. CETAPHIL®, identified an opportunity to connect with a wider audience by fostering awareness and education on the unique requirements of sensitive skin. They wanted to empower their consumers to understand their skin type and make informed skincare choices that cater to their specific needs.
A versatile, user-friendly tool that would engage consumers directly was needed to address their need. The goal was to create a phygital solution – blending physical and digital elements – that could deliver personalized skin type insights without requiring the guidance of beauty advisors. This solution needed to be easy to use, highly credible, and able to educate users effectively on their individual skin needs and sensitive skin care.
By offering a guided, yet self-directed experience, Cetaphil with the USP Demo creation team was able to develop a tool that empowered consumers, offering on-skin tests with digital diagnostics and product recommendation based on those results that were both actionable and credible.
