As skin sensitivity becomes increasingly common, CETAPHIL® recognized an opportunity to broaden awareness and education about the unique challenges of delicate skin. Their objective? To help consumers understand their specific skin requirements, make informed product choices, and gain the confidence to care for sensitive skin effectively. In partnership with USP Solutions, the brand sought to create a phygital tool—seamlessly blending physical and digital elements—that could provide on-skin tests, diagnostic results, and personalized recommendations without relying on beauty advisors.
This user-friendly solution needed to be credible, easy to use, and applicable both online and in pharmacy environments, reflecting Cetaphil’s commitment to accessible, science-backed skin care. The resulting Skin Type Test utilizes a straightforward, self-guided approach. Consumers apply the test directly on their skin, then instantly receive digital insights about their skin type. These real-time findings are paired with targeted product recommendations, ensuring each individual can address concerns such as dryness, irritation, or sensitivity head-on.
By delivering an educational and interactive experience, Cetaphil’s sensitive skin initiative resonates deeply with modern consumers who crave personalized solutions. This innovative approach underscores the brand’s dedication to empowering individuals to take control of their skin health—no expert required. As a result, Cetaphil continues to champion skin sensitivity awareness, bridging the gap between consumer education and effective daily care across India’s diverse skincare market.
