Galderma Brazil was looking for a demo tool to promote their new Cetaphil hydration line. The test was needed to guide consumers to the right product for their skin, and, secondly, to prove the product’s hydrating efficacy and superiority. They were looking for a DEMO tool which could demonstrate the hydrating efficacy of their new product line. Furthermore, it was essential that consumers be guided to their optimal skin care solution from the Cetaphil line of products.
The USP Solutions’ challenge was to translate Galderma’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus guiding them to their most appropriate product out of the new line. The experts at USP Solutions knew that in order to create and support brand loyalty, it would be necessary to engage the consumers’ senses was necessary.
USP Solutions developed concepts, which were sent to the Galderma marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.
After it was determined how the campaign might incorporate the haptic testing experience, USP assumed full responsibility, managing everything from the execution of the artwork to printing and timely delivery.
The Hydration Test reacts to dead skin cells on the skin’s surface. It delivers reliable results in just seconds.
How it works:
- The test strip is pressed on the facial skin for 3 – 5 seconds.
- Next, the results are compared with the reference fields.
