Demo Creation Experts | Translating Science into Demos for your Audience

For their Skin Awareness Month in May, the marketing team of Cetaphil India needed a tool that would engage and educate consumers about the different skin types as well as their own skin needs. A tool that was easy to use, did not require any additional assistance from beauty advisors and at the same time was believable.

The project was spearheaded by Rajesh Mane of Cetaphil. Along with the USP team, a Skin Type Tester was developed that was inserted into the skin info booklet. This booklet was attached to each product on-shelf and allowed the consumer to not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs.

Facts
BRAND:
Cetaphil
COMPANY:
Galderma
CATEGORY:
Skin Care
COUNTRY:
India
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Care solution for sensItive skin
BENEFIT:
not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs.
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Pharmacy, POS
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