Demo Creation Experts | Translating Science into Demos for your Audience

Cetaphil – Engaging and Educational

For their Skin Awareness Month in May, the marketing team of Cetaphil India needed a tool that would engage and educate consumers about the different skin types as well as their own skin needs. A tool that was easy to use, did not require any additional assistance from beauty advisors and at the same time was believable.

The project was spearheaded by Rajesh Mane of Cetaphil. Along with the USP team, a Skin Type Tester was developed that was inserted into the skin info booklet. This booklet was attached to each product on-shelf and allowed the consumer to not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs.

Facts
BRAND:
Cetaphil
COMPANY:
Galderma
CATEGORY:
Skin Care
COUNTRY:
India
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Care solution for sensItive skin
BENEFIT:
not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs.
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Pharmacy, POS
A person's hand holds two Cetaphil skin test cards showcasing different samples for the forehead and cheek, blending science with practical demo. These cards, branded with Cetaphil and Galderma logos, come complete with ideation-inspired instructions for optimal use. . In a demo creation process.
A person holds a Cetaphil skin analysis card demonstrating results for different skin types on the forehead and cheek: very dry to dry, combination, normal, and oily. The card features a QR code and branding by Galderma. . In a demo creation process.
A person with yellow-painted nails holds a small instruction card, showcasing a demo of face part illustrations and labeled steps for forehead and cheek application. The text Whats your skin is visible, while blurred curtains create an inspiring backdrop for ideation. . In a demo creation process.
A hand with yellow nail polish holds two skin test strips next to a Cetaphil result card, demonstrating sample images for different skin types: very oily, oily, combination, normal, and dry. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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