CeraVe, a L’Oréal dermocosmetics brand in Mexico, aimed to drive engagement around their moisturizing cream for dry to very dry skin. To demonstrate the cream’s effectiveness, they needed a reliable, easy-to-use solution that quickly measured each consumer’s skin hydration. By providing immediate, tangible evidence of dryness levels, in-store beauty advisors could better explain why this CeraVe product was a must-have for those struggling with skin dehydration.
USP Solutions answered this need by designing a Hydration Level Tester Card, a compact tool that evaluates skin moisture in seconds. With its intuitive interface, beauty advisors at pharmacies and POS locations could swiftly gauge the consumer’s dryness status, then tailor the perfect product recommendation on the spot. This direct, science-backed demonstration not only boosted consumers’ trust in CeraVe but also reinforced the expertise of the advisors guiding them through the buying journey.
Seamlessly integrating into body care and dermocosmetics categories, the Hydration Level Tester Card has become a practical asset for educating consumers about the value of hydrated skin on the body. By leveraging this interactive technology, the CeraVe team successfully activated their moisturizing cream across Mexico—transforming curious shoppers into confident, loyal buyers. Through this innovative demo creation, CeraVe and USP Solutions have elevated point-of-sale consultations, ensuring each consumer walks away with an effective, personalized solution for long-lasting hydration.
