Demo Creation Experts | Translating Science into Demos for your Audience

The CeraVe team in Mexico wanted to activate their moisturizing cream for dry to very dry skin. To engage with the consumer and convince them of the need for the product, the team needed an easy and reliable tool that could boost their expertise while evaluating the dryness level of the consumer’s skin.

How did USP Solutions help?

USP Solutions team developed a hydration level tester card that could measure the level of hydration of the consumers’ skin within a matter of seconds. This tool empowered the skillset of the well-trained beauty advisor to give an informed product recommendation to the consumer.

 

Facts
BRAND:
CeraVe
COMPANY:
LOreal
CATEGORY:
Body Care, Dermocosmetics
COUNTRY:
Mexico
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Hydrated skin on body
BENEFIT:
Consulting at POS
TECHNOLOGY:
Hydration Test - Body
ACTIVATION CHANNEL:
Pharmacy, POS
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