The CeraVe team in Mexico wanted to activate their moisturizing cream for dry to very dry skin. To engage with the consumer and convince them of the need for the product, the team needed an easy and reliable tool that could boost their expertise while evaluating the dryness level of the consumer’s skin.

How did USP Solutions help?

USP Solutions team developed a hydration level tester card that could measure the level of hydration of the consumers’ skin within a matter of seconds. This tool empowered the skillset of the well-trained beauty advisor to give an informed product recommendation to the consumer.