Demo Creation Experts | Translating Science into Demos for your Audience

CeraVe – Fast Absorption Test

The marketing team of CeraVe Italy needed a tool to educate consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the product’s claim that would lead to an uplift in sales.

Without a clear vision of what they needed, CeraVe relied on the ideation process to come up with and create a successful solution to their problem.

Using the three-step process of ideation, USP worked on developing a successful demo:

Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the CeraVe team.

Step 2. Demo Development: These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models.

Step 3.Demo Execution: USP scaled up and delivered the winning prototype within the agreed-upon timeline.

Each step in the process depended on the success of the previous one, and on specific outcomes or deliverables.

USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of its efficacy. Leading to a confident purchase decision.

Facts
BRAND:
CeraVe
COMPANY:
L'Oréal
CATEGORY:
Body Care
COUNTRY:
Italy
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Fast Absorption
BENEFIT:
Visual on fast absorption
TECHNOLOGY:
Fast Absorption Test - Body
ACTIVATION CHANNEL:
Pharmacy

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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