The marketing team of CeraVe Italy needed a tool to educate consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the product’s claim that would lead to an uplift in sales.
Without a clear vision of what they needed, CeraVe relied on the ideation process to come up with and create a successful solution to their problem.
Using the three-step process of ideation, USP worked on developing a successful demo:
Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the CeraVe team.
Step 2. Demo Development: These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models.
Step 3.Demo Execution: USP scaled up and delivered the winning prototype within the agreed-upon timeline.
Each step in the process depended on the success of the previous one, and on specific outcomes or deliverables.
USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of its efficacy. Leading to a confident purchase decision.
