About the project 

As part of a massive marketing campaign for their cleanser range, the CeraVe team in the US faced a unique challenge – finding an engaging tool that could accurately diagnose individual consumer’s skin types and recommend the best CeraVe cleanser variant based on those results. They wanted to empower consumers by providing them with insights about their skin type and educate them about the CeraVe’s product variant that would work best for their unique needs and concerns.

How did USP Solutions help? 

USP had the perfect demo to answer their requirements. The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs in just a few seconds.

The tool not only enhanced user engagement and satisfaction but also impacted purchase decisions positively. Users appreciated the personalized approach and the clarity it brought to their skincare routines.