CeraVe, part of the L’Oréal portfolio in the United States, embarked on a massive marketing campaign to introduce its comprehensive cleanser range. Facing the challenge of matching each consumer to the ideal product, the brand recognized the need for an interactive, accurate diagnostic tool. They wanted to offer shoppers immediate insights into their unique skin type—paving the way for tailored cleanser recommendations that addressed dryness, oiliness, sensitivity, or combination concerns. By focusing on product education and empowerment, CeraVe sought to highlight the importance of personalized skincare: different skin needs require different products.
Enter USP Solutions, whose Skin Type Test quickly proved a game-changer at point-of-sale (POS). This highly tactile tool gives consumers a hands-on look at their skin’s condition in just seconds, translating complicated dermatological data into a clear, easy-to-understand format. Armed with these insights, shoppers can choose from CeraVe’s range—ensuring they walk away with the cleanser variant best suited for their specific skin concerns. The result? A more engaged and informed customer, satisfied with a purchase that feels uniquely personalized. Through this demo creation, CeraVe achieved its goal of guiding consumers toward effective solutions while enhancing brand trust in the process. This collaborative approach not only increased sales but also elevated CeraVe’s standing in the skincare market—reinforcing the brand’s commitment to delivering tailored, science-backed products for every skin type.
