Briogeo USA’s team set out to develop an interactive, in-store experience that would wow consumers and drive product recommendations. Recognizing that many individuals struggle to identify their exact scalp needs—be it flaky, dry, balanced, oily, or congested—Briogeo aimed to deliver a straightforward, fun, and educational way to guide buyers toward healthier, more balanced hair.
USP Solutions stepped in to support this vision, leveraging its Demo Creation expertise to craft a Scalp Sebum Test tool specifically designed for beauty consultants, direct selling, and POS (point of sale) activations. By directly measuring sebum levels on a consumer’s scalp, the technology quickly pinpoints their individual scalp health status. As a result, users receive tailor-made product recommendations on the spot, empowering them to address their hair concerns immediately—without needing an in-store beauty advisor.
The technology behind this scalp analyzer not only diagnoses issues (like excess oil or dryness) but also engages consumers. Its user-friendly design invites participation, sparking curiosity about scalp care while highlighting Briogeo’s emphasis on balanced hair. Each consumer gets real-time insights into their scalp condition, which translates into a more confident and personalized shopping experience.
By aligning technical innovation with a fun, educational approach, Briogeo and USP Solutions successfully elevated the in-store journey. The tool’s intuitive design ensures that consumers can quickly interpret results and select the right products—encouraging both brand loyalty and an increased intent to purchase. Ultimately, the Scalp Sebum Test exemplifies how a well-executed demonstration technology can transform hair care retail, deepening consumer engagement and reinforcing Briogeo’s reputation for delivering hair health solutions that truly meet individual needs.
