The Briogeo marketing team needed to create a hair diagnostic tool that could be used in-store to create a WOW effect, was engaging, offer a product recommendation and stimulate an intent to purchase. They needed a tool that could measure the scalp sebum of the consumer, learning if their scalp was flaky, dry, balanced, oily, or congested so each of them could learn about their own scalp health and find the product that works best for them.

How did USP Solutions help? 

The USP development team delved into its array of technologies to try out different solutions that would work best against the brief given by the Briogeo team. A tool measuring the sebum of the scalp was created that not only diagnosed the consumers’ scalp health but was engaging, easy to use, informative, and fun for the consumer.

This tool used directly on the scalp of the consumer measured the sebum that led to a product recommendation without the need of an instore beauty advisor.