The marketing team of Bioré in Germany realised that their consumers (15-29 year olds) buy their product based on the ingredients rather than skin type. This lead to incorrect usage and even disappointment if it did not give the results they were expecting. The team wanted to change that. They needed a tool that could educate the consumers about their skin needs so that they may buy and use the product that worked best for their skin. For their launch of product variants in-store, they needed a tool that was easy to use and recommended the product that was exactly what the consumer needed. Thus ensuring their product loyalty.
Developing an easy-to-use tester, USP used their Acne Risk Tester that visualizes the sebum on the skin’s surface. The amount of sebum detected determines the test person’s skin type (dry, normal, combination, oily skin).
