Bioré, a KAO skincare brand, recognized a critical challenge in Germany: young consumers (ages 15–29) frequently chose products based on popular ingredients instead of identifying their true skin type. This mismatch often caused disappointing results, undermining brand loyalty. Seeking to correct this pattern and boost consumer satisfaction, Bioré needed a solution that would help shoppers discover what their skin really needs and select the appropriate product variant.
Enter USP Solutions’ Acne Risk Tester—an easy-to-use, in-store diagnostic tool that visually measures and interprets the sebum levels on an individual’s skin surface. By instantly revealing whether a person’s skin type is dry, normal, combination, or oily, the tester allows consumers to find the Bioré product best suited to keep acne at bay. This direct, interactive approach demystifies skin care, guiding each shopper toward the exact product that promises less acne and a clearer complexion.
Designed specifically for Bioré’s POS activations, this solution seamlessly integrates into retail environments across Austria, Germany, Saudi Arabia, and Switzerland. Once consumers place the tester on their skin, it quickly provides insight into their “acne risk” and points them to the most effective product recommendations. Bioré’s marketing team aimed to use this powerful, data-driven tool to foster trust, educate users on proper skin care choices, and encourage ongoing brand loyalty—objectives now within reach thanks to the simple yet compelling nature of the Acne Risk Tester.
Through this collaboration with USP Solutions, Bioré succeeded in engaging a key demographic by linking objective skin assessments to tailor-made product solutions. The result? An innovative, consumer-centric approach that not only addresses an unmet need in the 15–29 age bracket but also reinforces Bioré’s commitment to clearer, healthier skin for all.
