Bioderma, a NAOS skincare brand recognized for its science-backed approach to skin health, set out to create a memorable brand activation in France. Their aim was to engage pharmacy consumers, guide them toward the most suitable products for their individual needs, and ultimately increase basket size. To achieve this, the Bioderma marketing team required an easy-to-use solution that quickly and accurately diagnosed skin type while seamlessly connecting each customer to the ideal product recommendation.
Upon receiving the brief, USP Solutions developed an interactive Skin Type Tester that visually demonstrates sebum levels on the skin’s surface. This tester was then integrated into a branded product recommendation card, guiding consumers toward their specific “group” based on whether their skin is dry, normal, combination, or oily. The immediate, clear results ensure that even without a beauty advisor present, customers can independently discover the most relevant Bioderma products and create a tailored skincare regimen.
Designed for pharmacy activation, this tool not only delivers rapid, precise skin analysis but also offers a convenient, educational experience. By showing consumers exactly which products best address their particular concerns—the Skin Type Tester successfully nurtures trust in Bioderma’s expertise. This approach further strengthens brand loyalty, since consumers feel confident they’re selecting items that genuinely meet their needs.
While this activation was crafted for the French market, the Skin Type Tester aligns perfectly with Bioderma’s global goals, including in Thailand, where the brand similarly aims to provide evidence-based, consumer-centric skincare solutions. By blending a hands-on demo with data-driven product recommendations, Bioderma and USP Solutions demonstrated how a straightforward, in-store test can profoundly enrich the customer journey—driving sales, deepening engagement, and showcasing the brand’s dedication to skin type–specific care.
