Bioderma, a NAOS skincare brand devoted to achieving clear, balanced skin, conducted a large-scale campaign in 3,200 French pharmacies. Their goal was to offer consumers an in-store solution that would pinpoint individual skin needs and guide them toward tailored product recommendations.
To bring this vision to life, Bioderma collaborated with USP Solutions to develop a two-step Skin Type Tester. This demo-focused tool works by detecting and visualizing sebum on the skin’s surface, helping consumers understand whether their skin is dry, normal, combination, or oily. Through an easy, hands-on process, the tool provides immediate, reliable insights into each person’s unique complexion.
Once the Skin Type Tester identifies a consumer’s profile, pharmacy staff can confidently recommend Bioderma products that align with that individual’s needs. Whether the user struggles with dryness, oiliness, or sensitivity, the demo creates a more personalized, interactive experience. This not only fosters trust in the recommended skincare solutions but also empowers consumers to make informed decisions.
The activation was implemented seamlessly across multiple pharmacy outlets, offering consistent guidance and engaging interactions. By combining straightforward skincare education with an intuitive demonstration, Bioderma effectively positioned itself as a knowledgeable, consumer-centric brand. Customers gained clarity about their skin type in a matter of minutes, often sparking deeper conversations about daily skincare routines and long-term goals.
Through this collaboration, Bioderma successfully transformed traditional retail encounters into personalized consultation sessions—reinforcing its reputation for science-backed skincare and delivering on its promise of clear skin for all.
