Demo Creation Experts | Translating Science into Demos for your Audience

Biluma | Sun Protection Demo

The Challenge

Galderma India wanted a fresh way to talk about sun protection in store. People hear about UV damage nonstop, but most don’t know how intense UV exposure actually is or why one needs sunscreen to protect oneself from it. The marketing team needed something simple, interactive, and visual that could raise awareness and clearly separate the brand from competitors without overwhelming shoppers.

The Idea

Shoppers place the UV indicator sticker on their hand, phone or handbag. When exposed to light, the sticker shifted color to show how strong the UV levels were in that moment.

The consumer was able to see the difference instantly.

  • Understand that even on cloudy days or indoors UV can damage their skin.
  • The brand empowered their sales staff to have meaningful 1:1 conversations with their consumer
  • The tool can clearly indicate when product should be used so to take the headache of keeping tabs from the consumer

People could try it themselves or watch others, affix the sticker to their phone for constant reminders, etc.

The Impact
This demo didn’t just tell shoppers about UV danger, it showed it. They saw UV levels change right in front of them, learning when and where UV is strongest and how to stay safe. Engagement jumped, conversations got easier, and the brand’s advantage became obvious within seconds.

It turned a simple sticker into a powerful in-store experience that set Galderma apart in a way no claim or shelf talker could ever match.

 

Facts
BRAND:
COMPANY:
Galderma
CATEGORY:
Sun Care
CAPABILITY:
manufacturing
AUDIENCE:
CLAIM:
BENEFIT:
TECHNOLOGY:
UV Intensity Sticker
ACTIVATION CHANNEL:
A promotional card for Galderma Biluma Sunscreen shows a woman in a yellow dress posing beside a bottle of the sunscreen against a vibrant yellow background. The text highlights SPF 50+ UVA+UVB protection. . In a demo creation process.
A yellow Bliuma Sunscreen card explains how to use its UV test sticker to measure UV intensity, with labeled sections for low, high, and very high UV. The card is propped against a white textured container. . In a demo creation process.
A hand holds a UV flashlight over a card labeled BILUMA SUNSCREEN with a circular UV intensity chart, demonstrating how to test UV exposure. The card is placed against a light-colored textured surface. . In a demo creation process.

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Team of creators

At USP Solutions, we help brands turn product science into clear relatable demonstrations. Our mission is to empower professionals in R&D and marketing to communicate product performance through clear, tangible, and engaging demos. By combining scientific precision with creative thinking, we transform complex product benefits into demonstrations audiences can see, touch, trust, and experience.

As a global leader in FMCG demo creation for the personal care, pharma, and food industries, USP Demo Solutions designs tailored demo assets, kits, videos and digital experiences that strengthen brand stories and make scientific claims both credible and compelling.

Partner with us to bring your science to life and inspire consumers through proof they can experience.

Janat Soomro, Demo Creation Expert at USP Solutions
Janat Soomro

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

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Translating product science into clear and relatable demos for your audiences.

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