In order for the BepanthenDerma® to provide their consumers, with a powerful and easy way to engage. Understand their personal skin needs and stimulate the purchase intent, Bayer® created a platform to help the consumer take ownership of their own skin conditions. For this purpose, they used a physical tool that could track the consumers individual skin status that at the same time was easy to use, engaging, able to provide precise results and let the consumer understand the results.

To complete a perfect journey, they also wanted to provide the perfect product recommendation and track the skin changes of the consumer.

Therefore, they designed and developed a branded analogue skin tester to measure skin hydration and guide the consumer to the correct product choice online while enticing the purchase of multiple products.