BepanthenDerma®—a Bayer® brand recognized in the Body Care and Dermocosmetics category—wanted to provide consumers in France with a powerful yet simple way to understand their individual skin needs. By fostering personal engagement, the brand aimed to stimulate purchase intent and help consumers take ownership of their skin health.
Challenge
To achieve these objectives, Bayer envisioned a tool that could measure each consumer’s skin hydration accurately while remaining easy to use. In addition, they needed a way to offer tailored product guidance and track results over time, ensuring consumers could see real progress and feel empowered to make informed decisions.
USP Solutions’ Approach
USP Solutions collaborated with BepanthenDerma® to develop a Hydration Test – Body demo, presented as a branded analogue skin tester. This tool enables:
- Precise Hydration Tracking: A quick, foolproof reading of skin status that helps consumers identify dryness levels and other hydration concerns.
- User-Friendly Engagement: Thanks to its hands-on design, the tool delivers clear, easy-to-understand results, sparking interest and boosting consumer confidence.
- Product Recommendation Integration: By pairing the analogue tester with an online platform, consumers seamlessly transition from diagnosis to product selection. This digital-physical connection drives awareness of BepanthenDerma® solutions and encourages multiple product purchases.
- Ongoing Skin Monitoring: The tester supports ongoing usage—enabling consumers to revisit their hydration status, appreciate improvements, and reinforce trust in the brand’s capabilities.
Outcome
BepanthenDerma® successfully equipped beauty consultants and direct selling channels, as well as POS, with a straightforward method to clear up skin conditions by guiding consumers to the correct product choice online. This phygital approach not only enhanced user engagement but also cemented BepanthenDerma®’s position as a forward-thinking, consumer-focused skincare brand, delivering tangible results and a memorable brand experience.
