Benefit, a leading color cosmetics brand under the LVMH umbrella in the United Kingdom, wanted to spotlight their POREfessional franchise—a collection of products designed to minimize the appearance of large, visible pores. With some Benefit offerings also providing skincare benefits, the brand aimed to engage consumers at the point of sale (POS) by showcasing individualized pore solutions. Their primary goal? To use an interactive tool that diagnoses skin type, breaks the ice with customers, and guides them to the right product recommendation.
Our Approach
- Two-Step Skin Type Test: USP Solutions developed an innovative two-step skin type tester that measures the consumer’s sebum level and then compares it against a reliable sebum scale. This data-driven approach empowers POS beauty advisors to deliver informed and personalized consultations.
- Customized Product Recommendations: By accurately identifying each consumer’s skin type, advisors can confidently recommend the best product from the POREfessional lineup—leading to pore-less looking skin and improved skin clarity over time.
- Engaging In-Store Experience: The interactive test not only acts as an ice breaker but also encourages deeper brand engagement, piques consumer curiosity, and ultimately drives sales. This seamless integration at POS underscores Benefit’s commitment to offering a personalized customer journey.
By customizing an interactive skin type test, USP Solutions helped Benefit successfully spotlight their POREfessional franchise in the UK market. This targeted, two-step approach translated consumer insights into actionable product recommendations—redefining the shopping experience while reinforcing Benefit’s skincare expertise and dedication to achieving visible, pore-less results.
