Barnängen, a body care brand under the Henkel umbrella, sought a breakthrough in the United Arab Emirates’ competitive skincare market. Unlike typical lotions and creams touting hydration, Barnängen’s “cold cream” formula stands out by focusing on healing thirsty, sensitive skin. The challenge? Effectively highlighting the hydration vs. moisture benefits to consumers who have long been accustomed to conventional skincare products.
Our Challenge
Henkel approached USP Solutions to devise an interactive demo tool that would bring Barnängen’s unique selling proposition (healed and soothed thirsty and sensitive skin) to the forefront. By capturing the brand’s essence, our solution needed to empower beauty advisors at POS to engage consumers, diagnose their specific needs, and recommend the perfect Barnängen product variant.
USP Solutions’ Approach
- Dryness Detector Technology: Drawing on our expertise in demo creation, we developed a Hydration Test – Body tool that pinpoints dryness levels, enabling a quick yet accurate assessment of a consumer’s skin condition.
- Integrated Product Recommendation: In tandem with the dryness detector, the tool also functions as a product recommendation chart. This dual-purpose solution lets beauty advisors effortlessly match a consumer’s dryness level with the Barnängen variant best suited to heal and soothe their skin.
- Engaging POS Experience: By creating a tangible, hands-on experience, our tool elevates the in-store journey. Consumers not only understand Barnängen’s healing benefits but also experience them firsthand—leading to deeper brand trust and a more informed purchase decision.
By partnering with Henkel, USP Solutions successfully translated Barnängen’s healing-centric skincare message into a powerful, in-store demonstration. From dryness detection to immediate product recommendation, our collaborative approach not only addressed the brand’s key challenge but also empowered consumers with knowledge—turning a routine skincare purchase into an immersive, results-driven experience.
