Avon – Skin Type Test

Avon UK aimed to equip its representatives with tools to uniquely and memorably engage consumers. Their vision was to enable representatives to spark conversations, capture attention, and establish emotional connections with consumers. Avon envisioned an interactive tool that immersed consumers in a sensory journey, building trust and confidence in the brand. To achieve this, they needed a haptic marketing solution that was simple, professional, and intuitive.

Challenge: Fostering Emotional Connections with Swift Engagement

Avon required a tool that not only evaluated consumers’ skin effectively and reliably but also elevated the perceived expertise of its representatives. The tool needed to offer consumers a moment of discovery about their skin traits, enhancing their connection with the brand. For representatives, it was crucial to have a device that delivered instant, accurate results and instilled confidence in their role.

USP’s Solution: The Skin Type Tester Card

USP Solutions collaborated with Avon to design a cutting-edge skin type tester card. This innovative tool delivered an engaging, tactile experience, enabling representatives to provide a professional and seamless consultation.

Key features of the Skin Type Tester Card included:

• Quick and Accurate Evaluation: Providing consumers with immediate, personalized skin insights in seconds.
• Empowering Representatives: Enhancing Avon’s beauty advisors’ expertise and confidence, enabling tailored product recommendations.
• Creating Emotional Impact: Offering consumers a memorable discovery experience, strengthening trust and turning sales interactions into consultations.

Results: Strengthening Consumer Trust and Representative Confidence

The Skin Type Tester Card became a transformative tool for Avon’s representatives, facilitating meaningful connections with consumers at the perfect moment. Its rapid and personalized approach fostered trust in Avon’s products and elevated the professionalism of its representatives. This innovative strategy effectively shifted the focus from selling to consulting, boosting engagement and driving higher conversion rates.