Demo Creation Experts | Translating Science into Demos for your Audience

Aurum – Skin Type Test

Aurum, a prominent skincare brand in Lithuania, has built its reputation by providing high-quality products to salons. With the upcoming launch of their e-commerce platform, Aurum sought to enhance the online shopping experience by offering consumers a personalized approach to skincare. The challenge was to create a tool that would complement their online questionnaire by providing real insights into individual skin needs through direct evaluation.

Challenge: Merging Professional Expertise with Online Convenience

While Aurum’s salon-based model offered in-person expertise, replicating this level of personalization in an e-commerce setting required an innovative solution. They needed a tool that would bridge the gap between professional consultations and online shopping, enabling consumers to determine their skin type effectively and confidently from home.

USP’s Solution: The Skin Type Test Tool

USP Solutions collaborated with Aurum to develop an intuitive and effective Skin Type Test tool. This easy-to-use, online-compatible tester allowed consumers to:

  • Evaluate Their Skin: By directly analyzing their own skin, users could gain accurate insights into their skin type.
  • Receive Personalized Recommendations: The results integrated seamlessly with Aurum’s online questionnaire, guiding consumers toward the products best suited to their unique needs.
  • Enhance the E-Commerce Experience: By empowering consumers with knowledge, the tool built trust and confidence in purchasing decisions.

Results: Seamlessly Integrating Personalization into E-Commerce

The Skin Type Test tool transformed Aurum’s e-commerce approach, providing consumers with a salon-quality evaluation experience from the comfort of their homes. By combining professional-grade diagnostics with the convenience of online shopping, Aurum successfully enhanced customer engagement, trust, and satisfaction, driving sales and loyalty.

Facts
BRAND:
Aurum
COMPANY:
Aurum
CATEGORY:
Skin Care
COUNTRY:
Lithuania
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear Skin
BENEFIT:
Clear Skin
TECHNOLOGY:
Skin Type Test
ACTIVATION CHANNEL:
Online

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

w

Lorem ipsum dolor sit amet, consectetur adipiscing elit eiusmod tempor

w