A pioneering skincare brand focused on hyper-customized skincare solutions, setting itself apart with a subscription-based model for customized serums.
Atolla identified the gap of traditional “one-size-fits-all” skincare approach that lacks flexibility in adapting to changing skin conditions due to seasonal or lifestyle factors. They responded with a personalized, adaptive skincare experience that could evolve as its users’ needs changed.
They differentiated themselves by combining data science with skincare expertise. They developed a unique system that uses on-skin testing (in collaboration with USP-certified testing methods) and machine learning algorithms to create precise, customized skincare formulas. Each month, users received a skin analysis kit with tools to test key skin parameters such as moisture levels, oil balance, and skin texture.
The offered a month-to-month subscription, and kept users engaged and invested in their skincare journey. The flexibility in adjusting formulas provided consumers with peace of mind, knowing that their products met their needs as they change. Additionally, Atolla’s subscription model with USP’s on-skin testers fostered brand loyalty and encourages long-term relationships with customers.
