Demo Creation Experts | Translating Science into Demos for your Audience

The AS Watson team Netherlands decided they wanted to connect with and convert consumers that do not usually purchase their products on ICI PARIS XL. They wanted to send out a post to the consumers but needed a tool that would engage and compel them to go onto the website to purchase the product specific to their need.

USP Solutions team developed two testers using our Skin Type Tester technology that measured the skin type of the consumer. Then using the added QR code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results.

Facts
BRAND:
AS Watson
COMPANY:
AS Watson
CATEGORY:
Skin Care
COUNTRY:
Netherlands
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Clear skin
BENEFIT:
measured the skin type of the consumer. Then using the added QR code the consumer would be directed to the website where they could browse for their perfect personal care product based on the results.
TECHNOLOGY:
Facial Skin Analysis powered by AI, Skin Type Test
ACTIVATION CHANNEL:
Online
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