Demo Creation Experts | Translating Science into Demos for your Audience

Arreshah – 360° beauty assessment tools

In a bold move to redefine personal beauty diagnostics in Saudi Arabia, Arreshah aimed to offer consumers innovative, easy-to-use tools for evaluating their unique skin and scalp needs. With a vision to educate consumers and empower them to make informed choices for their skincare and haircare routines, Arreshah sought a solution that was both comprehensive and independent of any particular brand.

Challenge: Meeting Diverse Consumer Needs with a Single Solution

Arreshah needed tools that could address a wide spectrum of beauty concerns—from skin type and hydration levels to pH balance and dandruff. These tools had to be intuitive, versatile, and suitable for a broad audience, making personal beauty diagnostics accessible and effective. Additionally, Arreshah’s objective was to introduce a concept that was entirely new to the Saudi market, positioning the brand as an innovator in beauty care.

USP’s Solution: A Branded Package of On-Skin Testing Tools

To meet Arreshah’s needs, USP Solutions developed a branded package of diagnostic tools designed to provide a 360-degree evaluation of consumers’ beauty needs. The set included a variety of skin and scalp testers, each tailored to address specific concerns.

Key features of the tools included:

  • Skin and Scalp Testers: Fast Absorption Tests (Body & Face), Oil Control Test, PH-Value Test, and Scalp Sebum Test to address hydration, oil levels, and scalp health.
  • Advanced Indicators: Pore Indicator Test, Wrinkle Test, UV Intensity Sticker, and Protection Proof Test to evaluate skin texture, sun damage, and protective needs.
  • Comprehensive Approach: A full suite of diagnostic tools that educated consumers and guided them toward personalized product choices.

Results: A Unique Offering in the Saudi Market

The introduction of Arreshah’s diagnostic package transformed the consumer experience. By enabling individuals to understand their personal beauty needs, the tools encouraged informed purchasing decisions and fostered trust in the brand. This innovative approach not only increased consumer traffic to Arreshah’s website but also boosted sales during the brand’s launch, establishing Arreshah as a trailblazer in the Saudi beauty market.

Facts
BRAND:
Arreshah
COMPANY:
Arreshah
CATEGORY:
Body Care, Deodorant, Hair Care, Skin Care, Sun Care
COUNTRY:
Saudi Arabia
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Easy-to-use skin and scalp testers
BENEFIT:
All-in-one diagnostic tool
TECHNOLOGY:
Fast Absorption Test - Body, Fast Absorption Test - Face, Oil Control Test, PH-Value Test, Pore Indicator Test, Protection Proof Test, Scalp Sebum Test, Skin Type Test, UV Intensity Sticker, Wrinkle Test
ACTIVATION CHANNEL:
Online
Discover the science of skincare with Arreshah's collection of test kits, featuring hydration, UV protection, and oil control. Elegantly packaged with dark hues and light text, these kits rest beautifully on a wooden surface—a perfect demo for your skincare routine. . In a demo creation process.
A collection of nine instructional cards arranged in a grid pattern on a wooden surface. Each card beautifully blends science and creativity with graphics, text, and diagrams explaining diverse concepts or instructions. . In a demo creation process.
A person with blonde hair is demonstrating a white rectangular device on their scalp. The focus is on the device and their hair, as if showcasing a science demo. The background is blurred, highlighting the action in the foreground. . In a demo creation process.
Hands in a demonstration skillfully use a skincare product test strip on paper. The sheet, featuring Arabic and English instructions, illustrates sebum levels: normal, slightly oily, and oily. Set on a wooden surface, this demo blends clarity and cultural inclusivity. . In a demo creation process.
A woman with long blonde hair is demonstrating how to apply a contact lens to her left eye. She is in a room with dark walls and modern decor, including a pendant light and framed artwork. . In a demo creation process.
Hands are shown in the demonstration of peeling a sticker from a skincare product instruction sheet on a wooden surface. The sheet illustrates steps for using the product, highlighting its development to achieve results like no wrinkles and deep wrinkles with textured images. . In a demo creation process.
A person with long, blonde hair demonstrates the use of makeup remover, gently applying it to their face with a cotton pad. Indoors, the blurred wall art and lighting fixtures provide a warm backdrop for this simple beauty routine. . In a demo creation process.
A close-up shows a person's hand pointing at a card filled with skincare product samples and instructions, perfect for demonstration. Circular patches of varying shades and textures are labeled with steps in multiple languages, resting on a wooden surface. . In a demo creation process.
Hands holding a pink container near a card with Arabic and English text, showcasing the creation process. The card features two circular designs, one yellow and one purple, along with floral patterns that spark inspiration for further ideation. . In a demo creation process.
A person holds a paper with instructions and a color reference for demonstrating sweet protection. The paper, serving as a demo guide, contains text in English and Arabic, including contact information at the bottom. A circular color chart is prominently visible on the left side. . In a demo creation process.
A person holds a card labeled Oil Control Test from Arreshah, showcasing a blend of science and practical demo. The card features text in Arabic and English. Seated at a table, part of their floral-patterned clothing is visible, adding a touch of creativity to this ideation process. . In a demo creation process.
A hand pointing at skincare test results on paper strips labeled with different oil types against a wooden background offers a clear demonstration of product efficacy. A white tube is placed beside the paper, grounding this exploration in practical science. . In a demo creation process.
A person wearing a black sweater and a floral skirt demonstrates using a small white nail file on their fingernail. The hand rests gracefully on a wooden surface, set against the backdrop of a tiled wall. . In a demo creation process.
A hand holds an Arreshah body hydration test card from the development phase, featuring three circular result fields labeled slightly dry, severely dry, and extremely dry. Shown before and after use, Arabic and English instructions are visible. . In a demo creation process.
A woman with long blonde hair applies cream to her cheek, smiling. She stands in a modern kitchen—an elegant creation with black walls, a wooden countertop, and white cabinets—creating a cozy atmosphere. . In a demo creation process.
A person demonstrates skin type assessment using a paper reference scale on a wooden surface. The scale, vital in ideation stages, shows options like Forehead and Cheek with text in English and Arabic. . In a demo creation process.
A person holds a white strip with orange marks, removed from a silver packet, showcasing a science demo. A gray box featuring a white animal and leaf design sits on a wooden table in the background. . In a demo creation process.
A person demonstrates the use of a pH test strip and a chart with colored squares labeled with pH values, featuring Arabic instructions. The setup rests on a wooden surface, showcasing both practicality and clarity in its creation. . In a demo creation process.
A person holds a UV intensity sticker package from Arreshah against a blurred outdoor background, demonstrating its uses. The package includes instructions in Arabic, and the sticker shows different UV levels from low to very high. . In a demo creation process.

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Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

Partner with us to amplify your brand’s impact.

Niccolò Palazzoni, Demo Creation Expert at USP Solutions
Niccolò Palazzoni

VP Demo Creation

A woman with brown hair, wearing a black top and headband, stands with her arms crossed in an office setting. Bright artwork is visible in the background on a glass wall, along with conference room furniture. . In a demo creation process.
Sylvia Orasche

VP Demo Creation

Alma Alibegovic, Demo Creation Expert at USP Solutions
Alma Alibegovic

VP Demo Creation

Reach out for convincing demos, sample inquiries and other requests.

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