In order to drive consumer traffic to their website and increase sales at the launch of the brand, the Arreshah team in KSA (Kindom of Saudi Arabia) saw a value to offer different on-skin testing tools to consumers. They needed tools that addressed all sorts of skin and scalp needs from skin type, to hydration to PH levels to dandruff etc. Arreshah wanted to offer these tests independently of any brand. A set of tools that could educate consumers so they may make informed choices for their skincare requirements. An offering that was new and unique for the country.

USP developed a branded package of easy-to-use skin and scalp testers that completed the 360 degrees evaluation of the consumers personal beauty needs. Using the results from the on-skin testers, the consumer was able to determine their skin and haircare needs, leading to the purchase of targeted and informed product choices.