Demo Creation Experts | Translating Science into Demos for your Audience

In order to drive consumer traffic to their website and increase sales at the launch of the brand, the Arreshah team in KSA (Kindom of Saudi Arabia) saw a value to offer different on-skin testing tools to consumers. They needed tools that addressed all sorts of skin and scalp needs from skin type, to hydration to PH levels to dandruff etc. Arreshah wanted to offer these tests independently of any brand. A set of tools that could educate consumers so they may make informed choices for their skincare requirements. An offering that was new and unique for the country.

USP developed a branded package of easy-to-use skin and scalp testers that completed the 360 degrees evaluation of the consumers personal beauty needs. Using the results from the on-skin testers, the consumer was able to determine their skin and haircare needs, leading to the purchase of targeted and informed product choices.

Facts
BRAND:
Arreshah
COMPANY:
Arreshah
CATEGORY:
Body Care, Deodorant, Hair Care, Skin Care, Sun Care
COUNTRY:
Saudi Arabia
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Easy-to-use skin and scalp testers
BENEFIT:
All-in-one diagnostic tool
TECHNOLOGY:
Fast Absorption Test - Body, Fast Absorption Test - Face, Oil Control Test, PH-Value Test, Pore Indicator Test, Protection Proof Test, Scalp Sebum Test, Skin Type Test, UV Intensity Sticker, Wrinkle Test
ACTIVATION CHANNEL:
Online
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