Wanting to show that their product was a safe and effective way to whiten teeth, the P&G’s ARC team used an ingenious way to show how blue light works in oral care.
The primary objective was to establish their teeth-whitening product as a safe and effective solution in the market. To accomplish this, the team aimed to educate consumers on the mechanism of blue light in oral care and illustrate its positive impact on teeth whitening.
How did USP Solutions help?
USP developed a high-quality test card that reacted with a colour change when exposed to UV light within seconds. The knowledge about the intensity of the blue light and oral care needs, guided consumers to understand the use and to stay safe.
The innovative approach adopted by the ARC team yielded positive results, positioning P&G’s teeth-whitening product as a safe and effective solution in the market. The live demonstrations, supported by scientific research, effectively conveyed the benefits of blue light in oral care.
This tool highlights the importance of combining innovation, research, and practical demonstrations to establish product credibility and consumer trust.
