Demo Creation Experts | Translating Science into Demos for your Audience

Shiseido’s brand team for their brand Anessa, in the SEA region, needed a demo tool that could educate the consumer about skin UV protection and the benefit of using the product. Establishing not only the efficacy of the product but also giving the consumer an understanding of why their brand prices differ to regular sun care products. The tool had to be easy to use at POS and compelling when used by online Influencers.

USP Solutions team developed a 2-pronged branded demo card that first showed the consumer how their skin would age without the protection of Anessa while also proving how quickly the product absorbed into the skin with the integrated USP’s Fast Absorption tester.

Facts
BRAND:
Anessa
COMPANY:
Shiseido
CATEGORY:
Skin Care, Sun Care
COUNTRY:
United Arab Emirates
CAPABILITY:
Demo Creation
AUDIENCE:
Consumers
CLAIM:
Protection against harmful rays
BENEFIT:
Less wrinkles, sun damage
TECHNOLOGY:
Fast Absorption Test - Face, Sun Damage Demo - Dark Spots & Wrinkles, Sun Damage Demo - Sunburn & Tanning
ACTIVATION CHANNEL:
Beauty Consultants/Direct Selling, POS
w

Lorem ipsum dolor sit amet, consectetur adipiscing elit eiusmod tempor

w