Shiseido’s brand team for their brand Anessa, in the SEA region, needed a demo tool that could educate the consumer about skin UV protection and the benefit of using the product. Establishing not only the efficacy of the product but also giving the consumer an understanding of why their brand prices differ to regular sun care products. The tool had to be easy to use at POS and compelling when used by online Influencers.

USP Solutions team developed a 2-pronged branded demo card that first showed the consumer how their skin would age without the protection of Anessa while also proving how quickly the product absorbed into the skin with the integrated USP’s Fast Absorption tester.