Shiseido’s Anessa brand team in the Southeast Asia (SEA) region sought to empower consumers with an understanding of superior skin UV protection while distinguishing their products from standard sun care offerings. Their mission was twofold: to educate consumers on the science behind UV protection and to highlight the premium quality and efficacy of Anessa products, justifying the brand’s higher price point.
Challenge: Simplifying Science into Consumer-Friendly Experiences
Educating consumers on the benefits of Anessa required an engaging and interactive approach. The tool needed to be impactful both at points of sale (POS) and in the hands of online influencers, making it versatile and easy to use across different activation channels. The ultimate challenge was creating a demo tool that combined education, product validation, and visual appeal.
USP’s Solution: Anessa Branded Demo Card
USP Solutions designed a dual-function branded demo card to deliver an interactive and memorable consumer experience. This innovative tool included:
- Sun Damage Demo: Demonstrating the effects of UV exposure on the skin without protection, showcasing potential dark spots, wrinkles, sunburn, and tanning over time.
- Fast Absorption Test: Proving how quickly Anessa’s sun care products absorb into the skin, leaving no greasy residue and reinforcing the product’s premium quality.
The demo card’s compelling visuals and easy-to-use format made it ideal for both in-person consultations and influencer-led online demonstrations, ensuring a wide-reaching impact.
Results: Driving Consumer Awareness and Confidence
The Anessa demo card achieved its goal of educating consumers while emphasizing the efficacy of the product. By visually showcasing the long-term benefits of UV protection and the superior absorption of Anessa’s formulas, the tool boosted consumer trust and encouraged product adoption. The demo card’s dual functionality further positioned Anessa as a leader in premium sun care solutions.
