Demo Creation Experts | Translating Science into Demos for your Audience

Alterna – Scalp Sebum Test

The Alterna team in the US wanted to provide their consumers a powerful and easy way to engage, better understand their own individual scalp/hair needs, and stimulate the purchase intent in seconds through a physical and digital solution.

They wanted the tool to be a physical and digital tool that would work in 1:1 interactions or even in a self-service activation. Specifically designed to diagnose a consumer’s scalp condition.

With this tool, consumers could understand their hair and scalp status and get a product recommendation based on their specific result.

USP understood that in a primarily digital and visual world, engagement is tough to achieve with only verbal communication, and human beings are still analogue, as are skin and beauty products. Using our diagnostic Scalp Sebum Level Tester that they integrated into an info card, the tool was perfectly developed as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow. The QR code on the card further enhanced the experience by steering the consumer to the online offering and using the test results, the consumer was given a product recommendation.

 

Facts
BRAND:
Alterna
COMPANY:
Henkel
CATEGORY:
Hair Care
COUNTRY:
United States
CAPABILITY:
Digital Experiences
AUDIENCE:
Consumers
CLAIM:
personalized haircare
BENEFIT:
Phygital Experience
TECHNOLOGY:
Scalp Sebum Test
ACTIVATION CHANNEL:
Online, POS

Team of creators

At USP Solutions, we empower professionals to communicate their scientific and technological innovations effectively. By offering innovative tools and strategies, we transform complex science into captivating demos that engage various audiences. Our expertise bridges the gap between detailed research and impactful communication, helping scientists and marketers convey product insights with clarity and inspiration.

As a leader in demo creation for the personal care, pharma and food industries, USP Solutions provides tailored demo assets and kits that enhance brand narratives and make complex product science accessible and compelling to consumers.

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