Empowering Consumers with Personalized Haircare Solutions
Alterna, a premium haircare brand under Henkel, aimed to revolutionize the way consumers understand and care for their hair and scalp. Their goal was to create a seamless blend of physical and digital experiences to enhance consumer engagement, provide personalized product recommendations, and drive purchase intent within seconds.
Challenge: Bridging the Gap Between Engagement and Personalization
Alterna wanted to offer an innovative tool capable of diagnosing a consumer’s scalp condition while remaining versatile for both 1:1 interactions and self-service activations. The challenge was to develop a solution that would resonate with modern consumers while delivering actionable insights into their unique scalp and hair needs.
USP’s Solution: Phygital Engagement at Its Best
Recognizing the need for a hybrid physical and digital experience, USP Solutions developed a Scalp Sebum Level Tester integrated into a sleek and functional info card. This diagnostic tool served as a conversation starter, consultation assistant, and recommendation guide. By combining tactile engagement with digital connectivity, the solution delivered unparalleled value for both the consumer and the brand.
Key features of the tool included:
- Scalp Sebum Level Tester: A simple yet effective method to diagnose the scalp’s condition.
- Integrated QR Code: Directing consumers to Alterna’s online platform, enabling them to view tailored product recommendations based on their test results.
- Dual Activation Modes: Perfect for in-person consultations at POS or independent self-service use.
Results: Elevating Consumer Experiences
This phygital solution transformed Alterna’s consumer interactions. The engaging tool not only enhanced understanding of individual hair and scalp needs but also streamlined the path to purchase. The seamless integration of physical diagnostics with digital recommendations solidified Alterna’s position as a leader in personalized haircare solutions.
