Ajanta Pharma, a leading pharmaceutical company, sought to enhance and empower their sales force with a multi-brand diagnostic tool that could assess acne risk and recommend personalized skincare solutions for patients. The initiative aimed to improve customer engagement, boost sales, and position the brands as leaders in derma skincare.

The tool needed to be specifically tailored to be used during doctor and/or pharmacy patient interactions, allowing them to provide personalized recommendations based on individual skin needs. A user-friendly tool that enhances their ability to diagnose acne risk and recommend appropriate skincare products.