Demos for R&D Teams

Turn Complex Product Science Into Consumer Proven Demonstrations

Real, validated, and repeatable demos that let your claims speak for themselves.

Request a DEMO Feasibility Check

Why R&D Teams Work With USP

✓ Scientifically validated demos

All demos are backed by our Demo Lab testing protocols.

✓ Feasibility first, always

You get a clear green/red light on technical viability in 5 days.

✓ Guaranteed demo performance

Results backed by metrics, internal videos, and claim clarity with scientific storytelling.

✓ Repeatable, relatable, and simple

Deploy demos for internal, external use, consumer testing, influencer campaigns, or sales.

Close-up of a persons cheek showing before and after images; the visible difference demonstrates how putting science into demos can transform dry, rough skin with blackheads into smoother, clearer skin. . In a demo creation process.

The Demo Creation Process

A Proven Process

Demo Creation Process by USP solutions
Feasibility Check

Our process begins with a thorough consultation to understand your brand's unique challenges and objectives. This feasibility check ensures that we evaluate all technical requirements and assess the potential for creating effective demo assets tailored the specific needs.

Demo Ideation

During this stage, we brainstorm and design various demo concepts, delivering ideation assets that encapsulate your product's core benefits. Our creative approach ensures that each concept is innovative and impactful.

Demo Development

In the development phase, we rigorously test the chosen demo concepts. This involves refining and perfecting the demo assets to accurately represent your product’s benefits. We follow a detailed demo asset protocol to maintain high standards of quality and effectiveness.

Demo Deployment

Finally, our manufacturing, deployment and production capabilities allow us to produce these demos at scale. We ensure consistency and quality across all your marketing channels, providing reliable, high-quality demo assets that enhance your brand narrative and effectively engage your target audience.

Demo Formats R&D Team Choose

Demo types

A spray bottle filled with clear liquid stands beside a large, upright white marble tile with gray veining, set against a soft blue background—perfect for bringing science into demos. . In a demo creation process.
White geometric lines form an abstract, overlapping spherical shape on a black background, resembling a globe or intersecting curved paths—perfect for bringing science into demos. . In a demo creation process.
Monadic
White geometric shapes on a black background evoke science into demos, featuring a hexagon on the right, an irregular polygon on the left, and a circle connected by a line inside the left shape. . In a demo creation process.
Comparative
A large thin circle with a smaller thin circle inside it, connected by a straight line to another small thin circle outside the large circle—an abstract white-on-black design that brings science into demos. . In a demo creation process.
Consumer Facing
Five white, overlapping, three-dimensional rectangular frames are depicted on a black background, creating a layered, geometric, and abstract design—perfect for bringing science into demos with a modern edge. . In a demo creation process.
Efficacy
A series of overlapping, black geometric rectangles of varying sizes forms an abstract and complex layered pattern on a white background, evoking the precision seen in science into demos. . In a demo creation process.
Live Streaming
White outline of two overlapping circles with a right-pointing arrow in the overlap area, symbolizing the fusion of science into demos, all set on a black background. . In a demo creation process.
Metaphor
White outline of two overlapping circles with a right-pointing arrow in the overlap area, symbolizing the fusion of science into demos, all set on a black background. . In a demo creation process.
Superiority
A white geometric design on a black background featuring a hexagon divided into sections—like science into demos—with a vertical line and a small circle at the top center. A short line extends from the lower left side. . In a demo creation process.
KOL
A bold, black geometric design with three right angles forms a corner pattern, bordered by white lines on a white background—perfect for bringing science into demos with its abstract, layered effect. . In a demo creation process.
Trade

Cross-industry expertise

Personal care
Household
Pharma
Food
Others

Sample Case

PHASE 1

Feasibility check

PASSED ✔

PHASE 2

Ideation of the demo

DELIVERED ✔

PHASE 3

Development of the master demo asset

DELIVERED ✔

PHASE 4

Deployment of the Real Demo Video

DELIVERED 2 VARIANTS ✔

Trusted by Industry Leaders

Sales Impact

South Africa market placed an order for 75,000 strips. It is helping sell the product very well and they are asking if this offering can be ongoing. It was a +50% sales increase the week after implementation.

Dana, Estèe Lauder,

Brand Manager

Retail Impact

All the leaflets arrived and they look great. Really happy with how they turned out. Thank you very much for that and for the fast production turnaround!

Beverly, L'Oréal,

Senior Product Manager

The glycerine indicator cards have been received very positively. Lots of brands and regions are now using them to show levels of care & nourishment.

Sophie,

Senior Brand Manager, Unilever

Awareness

We tested on 95K consumers with sweat concern. With the Underarm Tester, they realized their underarm problem and became aware to start using antiperspirant.

Su,

Assistant Brand Manager, Beiersdorf

Excitement

Our roller serum and water cream cards arrived, and the feedback has been incredible! I’m confident the cards will be a huge success across the markets. Thank you again for all of your help to deliver these on tight timing

Suzanne, Coty,

Senior Brand Manager

Results

The results from India testing looked very good! Around 80% of respondents were convinced that Axe is better and would buy!

Divash,

Global Strategy Brand Manager, Unilever

Creative tools

The project is ongoing but the feedback from our sales reps and clients is good. This tool is part of a broader campaign where we’re transforming pharmacies into clinics and wanted to provide an expert service.

Diego, L'Oréal,

Brand Manager

Professionalism

The campaign is going great so far. We have very high interest for the tests. Both from the pharmacists and patients. All the feedbacks are great.

Martyna, L'Oréal,

Marketing Manager

Brand awareness

It helped to increase brand awareness of our tonikum and its indication. With the shampoo product, we reached people who normally do not watch TV. Main benefits: 1) increased sales 2) new, interesting way of reaching the consumer.

Vendula,

Brand Manager, STADA

Demo Creation Workshop

A Demo Creation Workshop to empower your R&D Team on Demos

A simple black outline of a sphere with three interlocking curved lines, creating an abstract, geometric design—perfect for bringing science into demos—on a transparent background. . In a demo creation process.
Demo Knowledge Transfer
Minimalist black outline of two hexagons side by side; the left hexagon contains a small circle connected to its upper side by a diagonal line, adding a subtle nod to science into demos. The right hexagon is empty. . In a demo creation process.
Demo Ideation Activity
A thin black line drawing of two circles connected by a straight line, perfect for turning science into demos. The larger circle contains the smaller one partially inside its upper left edge, with the connecting line stretching from its center to the smaller circle. . In a demo creation process.
Applied Ideation for Scientific Claims
A series of nine overlapping, outlined rectangles are arranged in a diagonal pattern from the bottom left to the top right on a white background, evoking how science into demos can reveal complex structures through simple visuals. . In a demo creation process.
Demo Ideation Validation
A black square with three nested right-angle borders in gray forms an L-shape pattern in the top left corner, evoking a layered, geometric look—perfect for bringing science into demos with a modern touch. . In a demo creation process.
Cross Category Demo Inspiration
Two overlapping circles with a right-pointing arrow inside, extending from the left to the right circle—thin black lines on white—representing the flow of science into demos. . In a demo creation process.
Cross Category Demo Inspiration
A white square with two plus signs in the upper left. A pentagon partially overlaps the right side, with lines extending from the square edge to the pentagon, creating a 3D effect—perfect for turning science into demos. The right background is black. . In a demo creation process.
Cross Category Demo Inspiration
A minimalistic geometric logo featuring a hexagon outline with a horizontal and vertical line inside, topped with a filled circle bordered in white at the top center—perfect for bringing science into demos. . In a demo creation process.
Scientific Feasibility Lab Review
Five overlapping transparent rectangles are arranged at an angle, creating a layered, three-dimensional effect on a black background—perfect for bringing science into demos with sleek, outlined shapes in thin, dark lines. . In a demo creation process.
Demo Impact Optimization

What will you get

What exactly is the Demo Innovation Workshop?

It’s a hands-on session designed to help your R&D team turn technical product claims into simple, engaging, beautiful and visually impactful demonstrations. Ones that can work in social media, with influencers, with stakeholders, in retail, and during launch presentations.
We don't just talk, we co-create. Your team and our team will sketch, prototype, test and get live feedback. This is applied R&D.

What makes USP the right partner?

We’re not an agency. We’re demo creators.
We test, prototype, and deliver real assets, not just ideas.
Every demo is based on science, repeatability, and consumer logic.
We speak the language of R&D and Marketing.

Will this change our demo mindset?

You’ll walk away with:

  • A new mindset from science holders to  out of the box demo ideator.
  • Tools to make demos that speak to 10-year-olds and experts.
  • Confidence that your product story will be understood at first glance. Better than an elevator pitch.

Why are demos so important now?

Because no one trusts claims without proof. Social media, influencer content, digital product pages they all need visual, replicable, fast-to-grasp demos.
If your demo doesn’t work in that world, it won’t work at all.

What if we already have demo ideas?

Two options:

  1. We will stress test it, improve it, make it more replicable, sexy, and social media ready. We will also show you how to scale it access channels.
  2. We will use it as a killer, an idea we should avoid in the creation process because it is already existing. It will be the starting and avoiding point for a new out of the box demo ideation.

Is this for my category / business unit?

Yes. This Demo Ideation Workshop works for any category: personal care, hair, body, deo, cleansing, feet, food, household, OTC, oil etc.

The process is plastic and adapts to the need. We do it every day with the major global brands and across industries.

Who should attend from our side?

We recommend:

  • R&D technicians
  • R&D claim managers
  • R&D managers and directors
  • Product developers
  • Brand innovation leads
  • Marketing

What will my team take away from it?

  • Demo Ideas
  • A clear idea of what's possible and what's not
  • A demo creation roadmap
  • A demo ideation validation opportunity
  • New ways of thinking about how to bring product science to life

What do we actually do in the session?

  • Evaluate your product claims for demo potential
  • Generate and validate demo ideas (yes, live)
  • Learn practical strategies to make your science easy to understand
  • Walk away with real demo concepts and feasibility validation.

Ready to elevante your product claim and scientific communication?

Query for interesting demos for your team and customers